What is a poster

What a poster is

1. POSTER
what is it?!

2. POSTER?
At First It’s A Very Effective
A poster is a piece of printed paper designed to be attached
to a wall or vertical surface.

Communication Tools

3. Typically posters include both
textual and graphic elements.


Posters may be used for many purposes. They are a frequent tool of advertisers
(particularly of events, musicians and films), and other groups trying to
communicate a message. Posters are also used for reproductions of artwork,
particularly famous works, and are generally low-cost compared to original artwork.
POSTER?

4. History of Poster

Jules Chéret
(May 31, 1836 – September 23, 1932)

He was a French painter
and lithographer who
became a master of Belle
Époque Poster Art. And He
has been called the father
of the modern poster.

5. Vin Mariani, Jules Cheret's 1894 poster for the digestif and
tonic wine fortified by coca.
Folies Bergeres, affiche : Emilienne d'Alencon, tous les soirs,
1896-1900
History of Poster
Some Poster Art work done by Mr. Jules Chéret

6. Propaganda and political poster
National Awareness Poster
Social Awareness Poster
Product & Service Promotional Poster
Movie Poster
Travel Poster
Event Poster
Band/music Poster
Publications Poster
Educational Posters
Classroom Posters
etc….
Types of posters

7. Propaganda and political poster

8. Propaganda and political poster

9. Propaganda and political poster

10. National Awareness Poster

11. Social Awareness Poster

12. Product & Service Promotional Poster

13. Product & Service Promotional Poster

14. Movie Poster (Hollywood)

15. Event Poster

16. Band/music Poster

17. Line
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Shape
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Direction
--------------------------------------
Size
--------------------------------------
Texture
--------------------------------------
Value
--------------------------------------
Colour
--------------------------------------
Image/Photo
--------------------------------------
Font/Type


Elements of a Poster Design

18. Contrast
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Repetition
--------------------------------------
Alternation
--------------------------------------
Gradation
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Harmony
--------------------------------------
Dominance
--------------------------------------
Balance
--------------------------------------
Space
--------------------------------------
Proportion
--------------------------------------
Unity
Principles of Design

19. Principles of Design

Contrast
Contrast - the difference between elements or the opposition to various elements.

20. Principles of Design
Example of Contrast

21. Principles of Design

Repetition
REPETITION means repeating, or using same thing again and again.
It refers to usage of same thing many a times.

22. Principles of Design
Example of Repetition

23. Principles of Design

Alternation

24. Principles of Design
Example of Alternation

25. Principles of Design

Gradation
Color gradation is determined by math! Color gradation is when you have a shading or passing of one tint
or shade of color to another, in very small degrees.

26. Principles of Design
Example of Gradation

27. Principles of Design


Harmony
Harmony is achieved in a body of work by using similar elements throughout the work,
harmony gives an uncomplicated look to a piece of artwork or sculpture.

28. Principles of Design
Example of Harmony

29. Principles of Design

Dominance

Dominance gives a painting interest, counteracting confusion and monotony. Dominance can be applied to one
or more of the elements to give emphasis.

30. Principles of Design
Example of Dominance

31. Principles of Design

Balance

Balance in design is similar to balance in physics A large shape close to the center can be
balanced by a small shape close to the edge. A large light toned shape will be balanced by
a small dark toned shape (the darker the shape the heavier it appears to be)







Types of Balance
1. Symmetrical Balance


2. Asymmetrical Balance

32. Principles of Design
Example of Balance

1. Symmetrical Balance

33. Principles of Design
Example of Balance

2. Asymmetrical Balance

34. Principles of Design
Space



Space - the interval or measurable distance between objects or forms (two dimensional or
three dimensional)


Positive space
Negative space
Two-dimensional space
Three-dimensional space

35. Principles of Design
Example of Space

36. Principles of Design

Proportion
Proportion - the relation of two things in size, number, amount, or degree

37. Principles of Design
Example of Proportion

38. Principles of Design


Unity
Relating the design elements to the the idea being expressed in a painting reinforces the
principal of unity.eg. a painting with an active aggressive subject would work better with a
dominant oblique direction, course, rough texture, angular lines etc. whereas a quiet
passive subject would benefit from horizontal lines, soft texture and less tonal contrast.
Unity in a painting also refers to the visual linking of various elements of the work.

39. Principles of Design
Example of Unity

40. First Establish the brief
- [What] is the purpose of the poster
- [Why] the purpose is important
- [Who] is the target group
- [Where] the poster will be displayed
- [When] the poster will be displayed
- [How] the poster will be reproduced (photocopying or printing)
How to design a
effective posters

41. Ways to attract people to read text

1. Main headline
This will be the largest piece of text and the first to be read. Keep it
short and to the point. You should be able to do this in fewer than
7 words.

2. Stand first
This is the second piece of information people will read and is used
to explain the main headline. It can be longer than the headline
and introduces the reader to the subject. Use a smaller point size
than for main headlines, but not bigger than for subheads.

How to design a
effective posters

42. How to design a
effective posters
Ways to attract people to read text

3. Subheads and crossheads
These are useful to break up blocks of text by introducing new
sections. They make the page appear less intimidating and off
putting to a potential reader.

4. Body copy
This is the text containing the main bulk of information.

43. Poster Design – Basics Tips >
IMPRESSIONS
CRUCIAL!
First
are

44. Poster Design – Basics Tips > First Impressions Are Crucial

45. Poster Design – Basics Tips >
minutes
to read!
5

46. Poster Design – Basics Tips > 5 minutes to read!

47. Poster Design – Basics Tips >
Leave a lot of
White Space

48. Poster Design – Basics Tips > Leave a lot of Negative Space

49. Poster Design – Basics Tips >
Create a

Focal Points

50. Poster Design – Basics Tips > Create focal points

51. Poster Design – Basics Tips >
Make the

Typography
Inviting

52. Poster Design – Basics Tips >
Make the typography inviting

53. Poster Design – Basics Tips >
Make the typography inviting

54. Poster Design – Basics Tips >
Make the typography inviting

55. Poster Design – Basics Tips >
Make the typography inviting

56. Poster Design – Basics Tips >
Make the typography inviting

57. Poster Design – Basics Tips >
Make the typography inviting

58. Poster Design – Basics Tips >
Make the typography inviting

59. Poster Design – Basics Tips >
Make the typography inviting

60. Poster Design – Basics Tips >
Make the typography inviting

61. Poster Design – Basics Tips >
Make the typography inviting

62. Poster Design – Basics Tips >
Make the typography inviting

63. Poster Design – Basics Tips >
Make the typography inviting

64. Poster Design – Basics Tips >
Make the typography inviting

65. Poster Design – Basics Tips >
Keep the text as
Big
as possible

66. Poster Design – Basics Tips > Keep the text as big as possible

67. Poster Design – Basics Tips >
Avoid Using
CAPITAL
letters for complete words

68. Poster Design – Basics Tips > Avoid using CAPITAL letters for complete words

69. Poster Design – Basics Tips >
Important Stuff
at the top

and Less important stuff
at the bottom

70. Poster Design – Basics Tips > Important Stuff at the top and Less important stuff at the bottom

71. Poster Design – Basics Tips >
Use Contrast
to give meaning

72. Poster Design – Basics Tips > Use contrast to give meaning

73. Poster Design – Basics Tips >
is very powerful Elements
COLOR
(

(

(

74. Poster Design – Basics Tips > Colour is very powerful Elements

75. Poster Design – Basics Tips >
Don’t use
too much text or too many images!
too much text or too many images!
too much text or too many images!
too much text or too many images!
too much text or too many images!
too much text or too many images!
too much text or too many images!
too much text or too many images!
too much text or too many images!
too much text or too many images!

76. Poster Design – Basics Tips > KISS : Keep it so simple

77. Thank You Very Much