Wine tourism in nashik district rmid -2020

Wineries, Vineyards, Wine tourism, Nashik District, Problems in Wine tourism, Maharashtra State,

1. A perspective study of wine tourism in Nashik district, Maharashtra.   Lalit M. Thakare, Dr. Tushar A. Shitole* and Madhav B. Thakare ** Asst . Professor, Dept. of Geography, S.P. College, Pune, Maharashtra. ( [email protected] ) * Head, Dept. of Geography, Ramkrishna More College, Akurdi, Pune, Maharashtra. ** Asst. Professor, Dept. of Geography, N.D.M.V.P.’s Arts Science and Commerce College, Ozar (MIG), Nashik, Maharashtra.

2. Introduction Wine Tourism has been defined as the visits to vineyards, wineries, vineyard walks, wine festivals and wine shows for which grape wine tasting and /or experiencing the attributes of a grape wine region are the prime motivating factor for visits. -Hall et al ., 1996 Wine tourism is also referred as Enotourism, Oenotourism or Vinitourism . Maharashtra covers 70% of the total area under grape in India mainly through its districts of Nashik, Solapur, Sangli, Pune and Ahmednagar.

3. Study Area Nashik (33) Sangli (13)  Pune (11)  Solapur (4) Buldhana  (3) Osmanabad  (2 )

4. Nashik district – At a glance… Sr. no. Charcteristics Description – Nashik District 1. General Third Largest City Third Most Industrialized City Northwest part of the Maharashtra state 2. Geographical Location 18.33 o to 20.53 o North latitude 73.16 o to 75.16 o East longitude 3. Geographical Division East foothill zone of Konkan Girna watershed Godavari Watershed. 4. Altitude 584 meters above msl 5. Soil type  Red Brown Soil, Loamy Soil, Black Soil And Yellow Soil 6. Drainage Konkan rivers, Girna watershed, Godavari Watershed 7. Climate average annual temperature is above 42°C Relative humidity ranges from 43% to 62%. average annual rainfall -1056.5 mm 8. Weather for Grape production Winters - with a max and min temperature of 32°C and 8°C respectively. 9. Population 6,107,187 (2011 Census) 2.334 Million (2019).

5. Nashik District – Agricultural Scenario Sr. no. Major crops Bajra, Rice, Paddy, Jowar, Cotton, Groundnut, Grapes and Pomegranate 10. Total Grape production 1.75 lakh hectare of land under grape cultivation (2018) out of 15.53 lakh hectare of cultivable land 11. Major Grape producing talukas Niphad, Nasik and Dindori out of 15 Talukas 12. Nashik grape export increased from about 4,000 metric tonnes in 2003 to over 49,000 metric tonnes in 2018 to - Netherlands; with Germany, United Kingdom and Belgium 13. Total Wine production 1.40 crore litres – highest record in 2018 14. Major Wineries and vineyards in the district 1.Sula Vineyards 2. York Winery 3. Chateau d’Ori 4. Vintage Wines/Reveilo 5. Tiger Hill Vineyards 6. Other minor – 23 15. Approx. Wine tourists 2.50 lakh tourists  2015-16, 3.2 lakh (2018-19)

6. The main aim of the paper is a perspective study of wine tourism and its impact on agro-economy of Nashik district. To determine the status of wine tourism in Nashik district and motivations required for promoting wine tourism. To study the problems, government policies and required marketing strategies of wine tourism in near future in Nashik district and overall country. Aim and Objectives

7. Methodology Present study is based on both primary and the secondary source of data. Primary data has been collected by adopting field survey and interviews with winery owner, wine grape cultivators owners of vineyards and wineries three major grape producers and winery owners from Nashik, Dindori and Niphad talukas of the study areas. 1.Sula Vineyards 2 . York Winery 3 . Chateau d’Ori were the three major wineries considered for interviews and interactions. Secondary data obtained from socio-economic abstract of the Nashik district (2010-11), District census handbook, District Gazetteers. Agricultural and Processed Food Products Export Development Authority (APEDA) and Maharashtra Tourism Development Corporation (MTDC) during 2010 and 2018 . .

8. Relief – Drainage –Geology – Wine Culture Production of Grapes in tonnes in Nashik grape -cluster in every taluka. Distribution of wineries as compare to grape- cluster.

9. Distribution of wineries in Nashik District Two vineries (total = 33 in Nashik dist)

10. Motivation to wine tourists Specific visitor motivations to visit wineries and Vineyards

11. Problems of wine tourism in Nashik district Wine is not a popular drink at present. Scarcity of water is the chief cause responsible for the wine industry Unseasonal rains occurring in Nashik district which varies region wise. Soil and water salinity in Maharashtra and drought in the hot tropical areas has added more critical situation. Short period available for ripening and lack of diversity in wines. Very low proportion of export quality wine. Heavy initial investment for establishing a vineyard and high expenditure required in vineyard management.

12. Problems of wine tourism

13. Suggestions: Encourage and support the farmers for establishing the vineyards. Provide funds and subsidies on installation of drip irrigation systems and storage facilities. Provide research support, immediate action plan and mitigation to sustain the productivity of grapes under adverse situations like hailstorms (in 2013 and 2014), droughts (in 2002 and 2011), etc. Promote and support the export of fresh and quality grapes by training the growers, producers and suppliers. Research on grapes. Indian Council for Agricultural Research (ICAR), Institutes and State Agricultural Universities at different centres. National Research Centre for Grapes (NRCG), located at Pune, Maharashtra. Government policies and plans for research and development of grapes Need of framework and implementation

14. Conclusion There is no wine culture as such within the Nashik District, which highly affects wine market. But, in recent years, p rospects of growth for wine is increasing. With the current growth rate of 25% to 30%, the wine tourism will boost up by 3 lacs tourist by 2019. There is lack of awareness and interest about the various types of wines and their consumption pattern. Age group of 25 to 35 consume wines more compared to others. Still wine consumption does not fit in to daily cultural routine of Indians markets. Wine manufacturers with larger production facilities can achieve lower average costs, which can in turn facilitate lower pricing, increased marketing expenditure or capital investment. In short, need of opportunities in wine tourism, improvement in social attitude towards winery, public interest, response of government, marketing and supply has potentials to boost up Nashik wine tourism.

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