The Merger Of Airtran By Southwest Airlines
THE MERGER OF AIRTRAN BY SOUTHWEST AIRLINES: WILL THE ORGANIZATIONAL
CULTURES MERGE? Date: Sep 13, 2014 Harshdeep Sikarwar Critical facts Southwest Airline Co. is
nation s largest airline company established in June 18, 1971 headquartered in Dallas, Texas, with a 41
year continuous profitability record.[1] Southwest before Merger Even in the one of the worst year of
American history, with an ongoing recession Southwest was able to maintain its profitability for
consecutive 38th year in 2010. Southwest had approximately 34,500 employees by June 30, 2010(2)
with 15,069 flight, 2,464 maintenance, 15,205 ground, 2,163 management, accounting clerical
personals.[2] In 2010 with the net income of $459 million, excluding special items it achieved 285%
profit increase from the last year, $600 million bank line of credit and 40% debt to total capital.[2]
Acquiring Morris Air and Muse Air in 1980 s Southwest emerged as one of the market leader in the
American domestic aviation industry.[2] Current Southwest 9th most admired company in the world
Fortune magazine, on the top in customer satisfaction Consumer report s survey, nation s first
company to provide online ticketing.[1] By December 31, 2013 Southwest s 44,831 employees
handling 3,600 flights daily, 96 destination across 41 states of United States.[1] Whooping total net
income of $754 million, which was nearly double the performance of 2012 with a record increase of
95%, grossed $17.7 billion in
... Get more on HelpWriting.net ...